Until a couple months before the Alpha release, on most days I picked 2-4 from a platter of about 8 largish tasks that could further my project significantly. I had the luxury of picking the types of tasks I wanted to focus on that day.
Shortly before Alpha release, and through the Alpha, I have not had that luxury! About 3/4 of my time is spent on requisite QA, project management, and communications (with my contractors, with my partner, and with my Alpha customers). The rest is spent on whatever is the most urgent need: HR, finances, additional bugfixes, competition research, marketing items, etc. At this point, time schedules me. It’s all reactive.
During the Beta, I expect this to be almost the same, but with more time spent communicating with customers (because there will be more customers! Yay!). Fortunately, I can share some of the load with our Community Manager during that time.
I’m not sure what my focus will be after MVP. I expect it will be reactive for a couple months, and then I will have time to get more proactive again.
This is a really interesting experience! I love how varied it is, even if some days are a little overwhelming.